![]() This ensures focus and investment on the brands and categories that will underpin the Group’s future performance. These are our key brands in both the combustible and non-combustible categories. Responsible marketing that doesn’t engage or appeal to youth. Transparent, clear and accurate information, based on robust science, about the relative risks and Reduced-risk alternatives to combustible products *† Our consumers are at the core of everything we do and our success is underpinned by addressing their preferences, offering them a choice of enjoyable, innovative and less risky products*† through:Ī wide choice of high quality and stimulating products for every mood and moment īrands they can trust that are manufactured to high quality and safety standards We are building A Better Tomorrow™ for consumers by responsibly offering enjoyable and stimulating choices for every mood and every moment, today and tomorrow. However, we recognise the world is changing. Our portfolio reflects our commitment to meeting the evolving and varied needs of today’s consumer who seeks sensorial enjoyment for different moods and moments.įor decades, we built our business on meeting the preferences of adult smokers with leading cigarette brands, superior products and market-leading innovations. It depends on how you smoke. Or, How much tar and nicotine you get from a cigarette depends on how intensely you smoke it.BAT is a leading multi-category consumer goods business dedicated to stimulating the senses of adult consumers worldwide. Even cigarettes with low ratings can give you high amounts of tar and nicotine. These warnings would say: There is no such thing as a safe smoke. The FTC also seeks comment on a proposal to add two new warnings to cigarette advertising. The new two-tier testing system would retain the existing parameters of a 2-second, 35-mL puff every minute, which reflects less intensive smoking, and add a second set of parameters of a 2-second, 55-mL puff every 30 seconds, to reflect more intensive smoking behavior. The commission expressed concern that many smokers believe the tar and nicotine levels now disclosed measure what the individual consumer actually gets from a cigarette. ![]() But research now available indicates that many smokers compensate for the lower levels of tar and nicotine by taking larger and more frequent puffs. The existing FTC testing program began in 1967 to provide smokers with a guide to choosing cigarettes with lower tar and nicotine. With or without additives, Winstons can hurt you. Said Dudley Hafner, CEO of the American Heart Association: Removing the additives from cigarettes does not remove the nicotine, the tars, or any of the other constituents of tobacco. Wed like to know how Reynolds can say this so boldly, said John R. The ad campaign implies not only that a Winston cigarette is healthier, but that consumers will face reduced risks when smoking no-additive Winston cigarettes. Reynolds in its campaign touting the new no additive Winston cigarettes. WASHINGTONThe American Cancer Society, American Heart Association, and American Lung Association have filed a petition with the FTC (see article) urging the agency to investigate the implied health claims made by R. Winston ha unampia selezione di prodotti.
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